Skip to main content

Fundraising Guide

Add a fundraising goal to any storefront to motivate customers and support your organization clients. A live progress bar drives conversions and builds community spirit.

How It Works

For every sale through a fundraising-enabled store, you contribute a set amount (flat dollar or percentage) to the organization. The progress bar on the storefront shows customers how close the group is to their goal. Customers can see their contribution is making a difference, which motivates purchasing.

Setting Up Fundraising

  1. Open the storefront you want to enable fundraising for.
  2. Go to Fundraising Settings (or Admin β†’ Fundraising β†’ Enable for Store).
  3. Set the goal amount β€” be realistic. A goal of $500 for a 30-player team is achievable. An unreachable goal is demotivating.
  4. Set the contribution per sale β€” either a flat amount ("$5 per order") or a percentage ("10% of every sale").
  5. Enter the beneficiary name β€” e.g., "Riverside Band Booster Program" or "Westside Youth Baseball Field Fund".
  6. Toggle Enable Fundraising on and save.

Tip

A contribution of $3-$5 per order or 8-12% of the sale price is common for school and team fundraising stores. Make sure your margin can support it after production costs.

Marketing Your Fundraising Store

The fundraising angle is your best marketing hook. Key messages to use:

  • β€œEvery purchase supports [beneficiary]!”
  • β€œHelp us reach our $500 goal β€” we're [X]% of the way there!”
  • β€œLast chance β€” store closes [date] and we need [X] more orders to hit our goal!”

Share the storefront link with a screenshot of the progress bar when the goal is 50-75% complete β€” this creates urgency and shows momentum.

Paying Out the Organization

After the store closes (or at whatever interval you agree on with the organization), export the contribution report from Admin β†’ Fundraising β†’ Export Report. The report shows total contributions from each order. Write a check or bank transfer to the organization for the total amount, and use the report as your documentation.

Was this page helpful?